No Exit

The idea behind the poster was to use a big, bold typography and to add an element of surprise throughout form, materials and function. I also wanted to break the limitations of a two dimensional object by affecting on surroundings. That led me to the concept of letters that could glow in the dark, which were inspired by the safety signs - the basic form of wayfinding system. The idea of a photoluminescent object that can produce it's own light as the darker it gets, the brighter it becomes - is something uncanny to me. "No Exit" poster is a sort of reinterpretation of an EXIT plate that can be found in every public place.