January
2019
Dorota Kniedzialowska-Rogulska - a graduate of the Academy of Arts Beautiful in Krakow at the Faculty of Design, a graphic designer for years living and creating posters and graphics for popular venues and events. A colorist and a lover of well tailored typography. On a daily basis dealing with branding and design for print
Dorota Kniedzialowska-Rogulska - a graduate of the Academy of Arts Beautiful in Krakow at the Faculty of Design, a graphic designer for years living and creating posters and graphics for popular venues and events. A colorist and a lover of well tailored typography. On a daily basis dealing with branding and design for print
A.S.A.P. - the famous acronym "As Soon As Possible" - derived from corporate jargon, an example of Newspeak, escalating tasks to the rank of immediate execution. There is a belief in the world that the closer to the dedication, the greater the creativity of the working unit. However, these are just plain statistics. In fact, both external and internal pressure works in the very short term, and the state of constant tension is the opposite of the feeling of being naturally motivated. The author gives it new meaning as an attempt to break with the previously forced way of thinking and working, which should be a reflection of awareness, fulfillment, and freeing the unrestrained will to act. In order to have the courage to look in the mirror, you have to act in full confidence in yourself and your intuition, not here and now. Let's not let our creativity kill us.